Viva Magenta The color of the year 2023 Dec 01, 2022

Viva Magenta The color of the year 2023

Colors are important in our life in many majors. It reflects the culture, life style and many things with effecting us even without noticing.

After observation of the current trends in fashion, home decor, films, technology and more, Pantone decided the color of the year " Viva Magenta" which is a shade rooted in nature descending from the red family and expressive sign of strength.

Tapping into the experimental spirit of Viva Magenta, Pantone explores the dynamic between artificial intelligence and human creativity to create ‘The Magentaverse’.

Viva Magenta is described as brave, fearless and a pulsating color whose promote a joyous and optimistic celebration, writing a new narrative.
The color is also described as powerful and empowering, an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is manifestly 'out there' and is a stand-out statement.

If it seems like purple prose, it is worth remembering that color is central to the human experience as a means of storytelling, communication and connection, points out James Fox, the Cambridge art historian and author of The World According to Color.

The color is inspired by the red of cochineal which is one of the most precious, strongest and brightest dyes belonging to the dye family.